Antiboties header Antiboties identity Brand collateral Branded merchandise Billboard campaign ad Informational pamphlets Web applications Web applications continued
Bot quiz start page
Bot quiz question
Bot quiz answer
Bot quiz results
Bot Spot introduction Bot Spot posters Bot Spot photos of space Bot Spot details Bot Spot lecture hall Bot Spot hackathon shots


I started out by first researching the topic of bots, from statistics, to usages, to classifications. I compiled a mood board to generate ideas for potential logo marks and visual languages to explore.

Research board part 1 Research board part 2 Research board part 3 Name and tagline ideas

Logo Explorations

Bots are no more than fragments of code, yet have been "personified" into robots despite their lack of any physicality. I hoped to exploit that personification with my logo so as to give a face to the enemy. Part of the challenge was doing so without making them appear overly cute or comically evil. The campaign names I had brainstormed also informed my logo ideas.

Eventually I selected three logos to develop into distinct visual directions. In the end, I decided on the third, Antiboties. The metaphor of the name provided a wealth of disease-inspired language that I could tap into. The color palette also felt less typical, and the mark (after some additional finessing) was flexible enough that I could still incorporate elements from the other systems, i.e. the binary code-inspired pattern.

Initial pencil logo sketches
Logo sketches part 1
Logo sketches part 2
Logo sketches part 3
Logo sketches part 4
Logo sketches part 5
Logo sketches part 5
First dentity exploration Second dentity exploration Third dentity exploration